Dag Bergheim Pettersen

CEO, Chief Executive Officer

Born: 1970

Employed at Zinzino since: 2012

Dag Bergheim Pettersen has a Master of Business
Administration from Oslo University and has held
management positions at Elgiganten, Alcatel and as
senior vice president at Telia Sonera’s subsidiary
NetCom. Dag has extensive experience in strategic
leadership in growing companies and has been
employed as CEO of Zinzino since 2012.

Number of shares: 1,330,376 Class B shares
Number of warrants: 120,000

Colin Robertson

CPO, Chief Product Officer

Born: 1972

Employed at Zinzino since: 2022

Dr Colin Robertson has a BSc, MSc and PhD in sports science, exercise and nutrition and exercise physiology and is also a registered nutritionist. He has studied at the University of Oxford, Liverpool John Moores University, Liverpool University, the University of Chester and the University of Glamorgan. Colin has spent the last 30 years working in high performance sport, as a clinical exercise physiologist and as a research coordinator for both national and international health strategies. He has been widely published and has presented at leading global scientific and medical conferences, as well as giving a TED Talk. Colin started at Zinzino in 2020 as a Scientific Research Specialist and assumed the role of Chief Product Officer in 2022.

Number of shares: 0
Number of warrants: 20,000

Fredrik Nielsen

CFO, Chief Financial Officer

Born: 1977

Employed at Zinzino since: 2009

Fredrik Nielsen holds a Master of Business Administration and has broad experience in senior positions in the field of finance. Employed at Zinzino since 2009, before that he was Chief Financial Officer at Gymnasium Sportcenter AB.

Number of shares: 58,000 Class B shares
Number of warrants: 20,000

Jakob Spijker

COO, Chief Operation Officer

Born: 1968

Employed at Zinzino since: 2012

Jakob Spijker has a background in logistics in both his home country, the Netherlands, as well as in Sweden. He has been employed at Zinzino since 2012. Jakob’s role as COO also includes business development and global logistics responsibilities.

Number of shares: 10,666 B shares
Number of warrants: 20,000

Katriin Laanep

CSO, Chief Support Officer

Born: 1973

Employed at Zinzino since: 2012

Katriin has many years of experience in customer service and more than 10 years of experience in the direct sales industry. She joined Zinzino 2012 as a support employee and then advanced to both Director Support and Leader Council Support. Most recently, she has worked as head of Partner Support before she was promoted to Head of Support

Number of shares: 3,333 Class B shares
Number of warrants: 6,667

Daniel Vennerstrand

CTO, Chief Technical Officer

Born: 1976

Employed at Zinzino since: 2018

Daniel Vennerstrand holds a Master’s in Computer Engineering and has worked with systems development and management of software development in product companies since 2001. Daniel comes most recently from Intermail where he worked as development manager. Employed at Zinzino since April 2018.

Number of shares: 27,000 Class B shares
Number of warrants: 20,000

Henrik Hammargren

CSCO, Chief Supply Chain Officer

Born: 1980

Employed at Zinzino since: 2018

Henrik Hammargren holds a BA in Business Administration and Management and since 2006 has worked as a controller in senior positions at a number of companies, including Autoliv, Elanders and Resia. Employed at Zinzino since November 2018.

Number of shares: 35,000 Class B shares
Number of warrants: 20,000

Gabriele Helmer

CMO, Chief Marketing Officer

Born: 1977

Employed at Zinzino since: 2019

Gabriele Helmer holds a Master’s in Business Administration and International Marketing. Since 2001 she has worked in various marketing positions at international companies such as Lufthansa, Beiersdorf, General Mills and Specsavers. Gabriele also has experience in the advertising industry and has previously been a board member of Zinzino. Employed at Zinzino since 2019

Number of shares: 30,937 B shares
Number of warrants: 20,000

Linda Johnsson

CHRO, Chief Human Resources Officer

Born: 1975

Employed at Zinzino since: 2021

Linda Johnsson has a Bachelor’s degree (BA) in Human Resources with many years of experience in strategic work, business development, leadership, HR and sustainability in various management positions. Linda has worked in both Swedish and international companies such as Lionbrige, Entrematic (ASSA ABLOY Entrance Systems) Latour Investment AB and most recently as Group HR Manager of Ligula Hospitality Group. Employed at Zinzino since June 2021.

Number of shares: 0
Number of warrants: 10,000

Lars Dahlberg

Vice President Nordic

Born: 1967

Lars Dahlberg has 25 years of experience in the direct sales industry as a partner in the field and in international management roles of various kinds. The clients have been American, European and Chinese companies. His experience and expertise in the industry is a great asset for Zinzino’s future development.

Number of shares: 5,240 Class B shares
Number of warrants: 40,000

Hans Jacobsson

Chairman

Born: 1967

Hans Jacobsson holds a Master of Business Administration. In addition to his role as Board Chair of Zinzino, Hans
also serves as Board Chair of the following Spotlight Stock
Market and First North listed companies: Thinc Collective,
Lohilo Foods, Tura Group and Gosol Energy Group.
Previous professional experience includes CFO of Thinc
Collective, CEO of Rootfruit Scandinavia AB, Finance and
Logistics Director of General Mills Scandinavia AB, Partner
in CR&T Ventures (venture capital company in the Bure
sphere) and Investment Manager in Investment AB Bure.
He has extensive experience in mergers and acquisitions,
IPOs and structural transactions. In addition he has comprehensive competence in food and consumer products.

Hans Jacobsson has been a member of the Board of
Directors since 2007 and has served as Chairman
since 2009.

Number of shares: 274,942 B shares
Number of warrants: 66,900
Independency in relation to major shareholders: Yes
Independency in relation to the company and management: Yes

Staffan Hillberg

Member

Born: 1964

Staffan Hillberg studied electrotechnology at Chalmers
and has an MBA from INSEAD. Staffan is CEO of Wood &
Hill Investment AB. He has extensive experience from
international operational positions and the financial
sector. Former CEO of Heliospectra AB and Yield AB,
former Managing Partner of MVI, partner in CR&T
Ventures AB (a risk capital company in the Bure-sphere),
CEO of AppGate AB, CEO of Bonnier Online, chief of
Bonnier Medialab, product chief for Apple Computer Inc
in France and the United States.

Staffan Hillberg has been a member of the company’s
Board of Directors since 2007.

Number of shares: 145,183 B shares
Number of shares: 30,000
Independency in relation to major shareholders: Yes
Independency in relation to the company and management: Yes

Pierre Mårtensson

Member

Born: 1972

Pierre Mårtensson has a Master of Business Administration from the Norwegian School of Management and has
extensive and successful experience in growing companies internationally. Through his company, The Scale
Factory, Pierre is currently working to commercialise
businesses into the Asian markets, in addition to his role
as Venture Partner for the Venture Capital company
Antler. Previously, Pierre has held senior positions in a
number of global companies such as Managing Director
in China for the direct sales company Oriflame, EVP Asia
for the cosmetics company, Pixi Beauty, SVP & Head of
Expansion for the advertising technology company
Tapad as well as Managing Director Singapore and South
Africa for Lux International.

Pierre Mårtensson has been a member of the company’s
Board of Directors since 2015.

Number of shares: 30,000 Class B shares
Number of warrants: 35,000
Independency in relation to major shareholders: Yes
Independency in relation to the company and management: Yes

Ingela Nordenhav

Member

Born: 1972

Ingela Nordenhav has an engineering degree from
Chalmers University of Technology and has a long career
at Volvo behind her. She was, among other things, Global
Marketing Manager at Volvo Trucks where she led the
company’s transformation journey in image and digitalisation. She has previous experience in product development, quality, sales and aftermarket and has lived and
worked abroad in the Netherlands and the US. Ingela has
extensive experience in strategic company management
and global work. She currently runs a consultancy firm
and holds board positions as Chair and member in both
listed and private companies.

Ingela Nordenhav has been a member of the company’s
Board of Directors since 2019.

Number of shares: 0
Number of warrants: 5,000
Independency in relation to major shareholders: Yes
Independency in relation to the company and management: Yes

Anna Frick

Member

Born: 1968

Anna Frick has a Master of Business Administration from
the Stockholm School of Economics. Anna has worked
with communication and digital transformation and has
board experience from Nordnet AB (publ.), Leo Vegas AB
and A3 Allmänna IT- och Telekom AB, among others.
Other current board positions include Fortnox AB
(publ.), Medhelp Care AB (publ.) and Svea Bank AB.

Anna Frick has been a member of the company’s Board
of Directors since 2021.

Number of shares: 0
Number of warrants: 20,000
Independency in relation to major shareholders: Yes
Independency in relation to the company and management: Yes

Valborg Godal Vold

MD Faun Pharma

Valborg Godal Vold holds a Bachelor’s degree in Biomedical Science and a Master’s degree in Business Economics. She joined Faun in 2020 as production manager and moved into the role of General Manager in 2021. Valborg has more than 25 years of experience in pharmaceutical and biotechnology manufacturing companies and has held senior positions in manufacturing as well as business unit manager and general manager.

Number of shares: 0
Number of warrants: 20,000

Stefan Mühl

Vice President DACH

Born: 1972

Stefan Mühl started at Zinzino in April 2022 in connection with the acquisition of Enhanzz, where he was acting as COO. Stefan has now taken on the role of Business Development Manager to integrate partners from Enhanzz as well as the HANZZ+HEIDII brand into Zinzino’s business model and systems. Stefan looks back on 20 years of experience working in large international companies, where his focus for the last 10 years has been the interdisciplinary cooperation between sales and business.

Number of shares: 0
Number of warrants: 0

Steve Morley

Vice President UK & Ireland

Born: 1972

Steve has been in the industry for 30 years, working
in corporate for Amway, Nu Skin and Tiens in senior
European roles. Since 2012, Steve has had his own direct
sales consultancy company in Asia, working to help
companies launch in Asia. Steve had many offers to work
back in Europe, but only Zinzino appealed to him.

Number of shares: 0
Number of warrants: 0

Tomasz Stanislawski

Vice President East Europe

Born: 1963

Tomasz Stanislawski has over 25 years of experience in direct sales and network marketing in the field of health, wellness and consumer products. His professional career includes working for several leading companies, such as Herbalife, Vision International, PartyLite, Vemma, ForeverGreen and most recently Vabo-N. Tomasz’s extensive professional experience includes development and growth of operations, sales, marketing, business development, social media and international expansion. Tomasz holds a Master’s degree in Commerce from Warsaw School of Economics, and speaks three languages; English, Russian and Polish.

Number of shares: 9,500 B shares
Number of warrants: 10,000

Carmelo D'Anzi

Vice President Italy

Born: 1956

Carmelo D’Anzi has been employed at Zinzino since
March 2021. Carmelo has 18 years of experience in direct
sales, having worked in both the US and Europe for some
of the top companies in the industry. He believes that the
role of sales director is an important part of the success
of a company in a country. Carmelo brings a wealth of
experience in sales, relationships, mentoring future
leaders, management and knowledge of global expansion.
Carmelo is a former professional football player and was
elected to the New England Football Hall of Fame and
speaks four languages.

Number of shares: 0
Number of warrants: 20,000

Art Jonak

Vice President North America

Born: 1971

Art Jonak has been an integral part of the direct sales
industry for more than two decades, both as a salesperson and as an experienced and trusted advisor to
corporate teams and sales leaders. He has lived on four
continents, visited over 80 countries and spoken at
events for over half a million people.

Number of shares: 0
Number of warrants: 110,000

Miguel A. Beas

President of Latin America

Born: 1970

Miguel A. Beas is originally from Spain with a solid background in law and has been part of the network marketing industry for almost 30 years. Throughout his career, he has mainly managed sales from leadership roles where he is driven by a passion to inspire change through personalised dietary supplements, based on the principle of evidence-based testing rather than guesswork. Thanks to Zinzino’s product range and welcoming community, he has found an outlet for both his vibrant energy and deep dedication. Miguel is also the author of three books and speaks four languages.

Number of shares: 0
Number of warrants: 30,000

Kenneth Koh

Vice President East Asia

Born: 1959

Kenneth Koh is the founder of VMA Life and was CEO there before the company became part of Zinzino in April 2020. He believes that honesty, creativity and commitment are the most important qualities to achieve success. Kenneth has 20 years of direct sales experience and is also responsible for training distributors using the training program he designed himself. Kenneth hopes to continue to use his skills and diligence to take Zinzino’s distributors in Asia to the next level.

Number of shares: 65,679 B shares
Number of warrants: 0

Robert W. Horkings

Vice President Australia, New Zealand & Philippines

Born: 1962

Robert W. Horkings joined Zinzino in March 2019 as the COO for the Australian market. Robert started working at his first direct sales company in 1998, creating one of the most successful teams within the organisation consisting of over 100,000 active members. Prior to direct sales, he was an information technology corporate executive and is highly skilled in new business development, networking and relationship-building.

Number of shares: 0
Number of warrants: 80,100

Mukesh Malhotra

Sales Director India

Born: 1973

Mukesh holds a Masters in Business Adminstration in Marketing and has more than 23 years of experience in the Direct selling Industry. He started his career from Logistics company in 1998 responsible for corporate sales, later on he joined US Based Direct Sales company at a position of Customer Care Representative moving forward to lead the company as a Country Head within a span of 6 years. 

Number of shares: 0
Number of warrants: 0

Bruno Teles Grilo

Sales Director Portugal

Born: 1974

Bruno Teles Grilo holds two degrees: one in Business Administration from ISCTE – Lisbon University Institute, and another in Psychology from the University of Lisbon (FPUL). He has held management positions at Vista Alegre and Bosch before transitioning to direct sales, where he achieved high ranks at Agel, Monavie, Jeunesse, and Kannaway. With his extensive experience and educational background, he has been Country Manager for Zinzino in Portugal since March 2024.

Number of shares: 0
Number of warrants: 0

Maya Koster

Sales Director France

Born: 1975

Maya Koster holds a Master of Science, and more than 15 years in the diplomatic environment. In addition to 10 years in direct sales and network marketing, combined with her sociable and determined character, her numerous expatriations have always been of great assets in her relations with her business partners. Her language skills constitute a great professional advantage, and she has been Country Manager for Zinzino in France since January 2024. 

Number of shares: 0
Number of warrants: 0

Sammy El Ghoul

Sales Director Spain

Born: 1970

Sammy El Ghoul brings over 30 years of experience in direct sales, network marketing, and executive leadership across various industries. Starting as a distributor for AMWAY, he has built a career with key roles in both national and international organizations, including serving as Chief Sales Officer for the Americas at PM-International. With a clear focus on business growth, strategic planning, and sales leadership, Sammy El Ghoul has driven successful expansions across the Americas, Europe, and Southeast Asia. Fluent in English, Spanish, and German, and proficient in French and Arabic, Sammy El Ghoul is also an international motivational and keynote speaker, and he excels at managing and mentoring multicultural teams to success.

Number of shares: 0
Number of warrants: 0

Roger Chi

General Manager Taiwan

Born: 1975

Roger Chi brings nearly 25 years of experience in sales and direct selling. As an independent distributor in a network marketing company since 2019, he successfully expanded his business across Taiwan and Southeast Asia. He has held leadership roles in several U.S.-based direct-selling companies since 2013, overseeing business operations, training, and strategy. In July 2024, leveraging 11 years of field management experience, Roger joined Zinzino to lead the Taiwan market, focusing on empowering business partners to achieve success with Zinzino.

Number of shares: 0
Number of warrants: 0