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Helen Yates

Zinzino Customer

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Bringing the world back into balance. One person at a time

“Everything we do is about you. And we'll put your body to the test to prove it. Backed by science, powered by nature and guided by our strong Scandinavian heritage. We’re here to rebalance your life. This is a mission we put into practice every day, determined to take the guesswork out of a healthier way of living.”

Hilde and Ørjan Sæle, Zinzino founders

Meet the next generation of nutrition

The road to better health is a personal journey

Scientific and confidential dried blood spot tests are at the heart of our dynamic nutrition strategy. Empowering you with facts and the tools to make informed decisions about your personal health.

We Inspire Change in Life

Challenging the status quo since 2005

Zinzino was born out of a desire to think differently. The entrepreneurial couple Hilde and Ørjan Sæle wanted to go back to the roots, to their big passion for sharing great product experiences. They made it their mission to reclaim the customer-centric approach in direct selling. A bold move that also brought their business to the forefront of test-based, personalized nutrition.

Today, Zinzino has gone from a small Scandinavian start-up to being listed on Nasdaq First North as one of the fastest growing, direct sales companies in the health and wellness space, Still challenging the status quo. Always putting the customer first.

Hilde and Ørjan Sæle, Zinzino founders

Milestones in our history

2024

We acquired assets from the Luxembourg-based nutrition company Xelliss and the Cypriot olive oil producer, Cleanthi. Our holistic approach to overall health and wellness was further solidified with the launch of Collagen Boozt, advanced skin nutrition. Our customer base now spans more than 44 countries across four continents.

2023

Our product and health test portfolio continued to grow, setting a new standard for personal health. We reached a historic milestone with one million blood tests performed, strengthening our mission to empower people with concrete health insights. Our independently managed database of dried blood spot samples is now the largest in the world, forming the foundation of our test-based nutrition strategy.

2022

Our global expansion continued, with new products added to our test-based nutrition portfolio, setting us on the path to reaching one million customers by 2025.

2021

We launched our global webshop and entered new markets in Asia, expanding our reach to 99 markets worldwide. We also achieved a major milestone with a turnover of SEK 1.3 billion.

2020

We continued growing our global presence, celebrating 15 years of exceptional sales growth. Zinzino was well on its way to becoming a world-leading direct sales company in personalized nutrition and preventative health.

2018 - 19

These years marked a period of new market launches, faster deliveries, and a global webshop. Zinzino opened a new warehouse in Central Europe and expanded sales globally.

2016

We reached 100,000 returning customers, with Partners worldwide building their businesses with exclusive rights to promote our scientifically proven, test-based nutrition, validated by objective blood spot testing.

2015

The product portfolio continued to expand, now including coffee, nutritional supplements, skincare, and wellness products. Zinzino began expanding heavily across Europe and opened offices in Riga and Florida.

2014

Zinzino completed its transition into a full-fledged nutrition company with a strategic investment in Faun Pharma, an independent Norwegian contract manufacturer of nutritional supplements. December marked another milestone as Zinzino was approved for listing on Nasdaq First North, ringing the famous bell at the New York Stock Exchange.

2012

Hilde and Ørjan entered the health and wellness movement by partnering with BioActive Foods, a Norwegian research and development company addressing Omega-3 deficiency with a proprietary, synergistic formula. BalanceOil was born, elevating Omega supplements to a new standard, while the BalanceTest provided indisputable, third-party proof that the product met real, documented needs.

2005

Ørjan and Hilde launched their business as the exclusive Northern European sales agents for the Belgian/French coffee house Rombouts. Norway and Sweden were the first countries to open for sales, with the rest of Scandinavia soon following.

"We want to be the world leader in personalized nutrition and preventative health."

Dag Bergheim Pettersen, CEO

+100
markets across the Globe

>1,000,000
BalanceTests performed

1 million
customers by 2025

20 million
customers by 2035

“Staying healthy is one of the most important things in life, for all human beings, not just athletes.”

Sara Hector, Olympic alpine skier, Sweden

Meet our brand ambassadors

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We have redefined the concept of Omega supplements

A commitment to contribute to a better world

We want to do our part to provide a better way of living for all. This mindset is at the heart of our vision to inspire change in life. “Kaizen” is the ancient term for continuous improvement and a core value to ensure we put our vision into practice and give back to communities across the globe. Together with the Glocal Aid charity, the Zinzino Foundation is dedicated to creating a positive impact in the lives of Indian children with programs that empower them through education.

SEK >5,000,000

Donations made to Glocal Aid so far

1,000

Children sponsored with education

796

Indian families have been helped

3,200

Number of children we envision to support by 2025