Saffron – the ancient superfood

Tired or stressed? Yes, this is often shrugged off as a by-product of our modern lifestyle. You’ve probably gone down the Google rabbit hole for health information.

In your searches, did you come across the benefits of Saffron? You probably didn’t think much of it, until you started to see it repeated.

What is saffron?

Saffron is an aromatic spice with a deep red colour. Derived from the Crocus sativus flower, saffron is essentially the ‘threads’ found within. Its origin is Iran, Greece, Morocco, and Spain. Saffron is heated and cured to accentuate the flavour, but the power of this exotic spice goes beyond awakening our senses.

Saffron’s unique organic composition is a powerful addition to your diet, as it contains over 150 compounds, biochemicals, minerals and vitamins essential to human health In the mix of antioxidants, three are worth mentioning: crocin, picrocrocin, and safranal.

Greater than gold

Saffron is the world’s most expensive spice, priced higher than gold. Yet, its more precious value goes beyond how it looks, smells or tastes; its most precious value is how it makes you feel.

Live happy

Saffron is nicknamed the “sunshine spice.” Not just for its distinct color, but because it can help brighten your mood and increase feelings of well-being. If you’re looking for better quality downtime, improved productivity, reach for Viva+. Because there’s no better feeling than feeling your best¹.