Swedish Zinzino continues to grow internationally with its establishment in Canada

Zinzino AB (publ), one of the leading direct selling companies within functional food and coffee, continues to grow internationally. Canada becomes the 13th market Zinzino enters, and the expectations are high. 
- We have a high geographical establishment rate, which is in line with our expansion strategy. We have developed a model that allows us to quickly get started in the markets that we decide to go into, says Dag Bergheim Pettersen, CEO of Zinzino AB.

Zinzino, which was listed on the Nasdaq First North in December 2014, has placed great emphasis on ensuring the business is ready for continued expansion. Earlier in the year the company acquired Zinzino Faun Pharma AS and BioActive Foods AS, which means that it now controls the entire chain from research and development to production and analysis. This has resulted in lower costs and greater control, which creates positive synergies throughout the entire chain up to the end consumer. 

- On this basis, we are now able to create growth at the pace that we imagined, through geographical expansion and also by increasing the number of customers in each market in which we work. In addition, we continue to develop the products we have and at the same time present really exciting new products, says Dag Bergheim Pettersen. 

Canada is a market that is a natural extension of Zinzino’s establishment in the USA during 2014. In conjunction with the launch, Zinzino opened an administrative office in the USA. The office will also be responsible for Canada, and thanks to the lessons learned from the launch in the USA, the company believes that the establishment will be relatively simple and they will quickly be active and starting to sell their products. 

- We are very excited to open in Canada during the autumn, we have plans to open on more markets, says Dag Bergheim Pettersen.